Salesforce has entered into a definitive agreement to acquire Spindle AI, a leading platform in agentic analytics, in a move aimed at enhancing its AI-driven decision-making capabilities across enterprise applications. The financial terms of the transaction were not disclosed. The deal is expected to close in Salesforce’s fourth fiscal quarter of 2026, subject to customary regulatory and closing conditions.
Spindle AI specializes in combining advanced AI agents, machine learning models, and high-performance data systems to help businesses interpret large datasets and make faster, data-backed decisions. The platform is known for generating scenario-based models and forecasting business outcomes with minimal manual intervention.
Founded by Ryan Atallah and Carson Kahn, Spindle AI brings deep expertise in multi-agent systems, intelligent analytics, and machine learning infrastructure. Atallah previously founded ClearGraph, which was acquired by Tableau, while Kahn formerly co-founded Volley ML, a machine learning startup associated with JPMorgan’s In–Residence program.
Salesforce executives stated that Spindle AI will play a strategic role in advancing Agentforce, Salesforce’s AI layer built to support autonomous enterprise workflows. In particular, the acquisition is expected to accelerate development in Agent Observability and Self-Improvement, which allow AI models to monitor, evaluate, and improve their own outputs over time.
“The future of the agentic enterprise isn’t about having the most data, it’s about getting the data to speak the same language,” said Adam Evans, EVP & GM, Salesforce AI Platform. “Spindle AI brings experienced leaders and strong engineering talent in advanced agentic analytics and machine learning. Their work will strengthen our ability to deliver custom analytics, ROI forecasting, and continuous optimization to Agentforce users.”
With organizations generating larger and more complex datasets, many struggle to extract actionable insights due to technical barriers and fragmented systems. While AI agents are positioned to solve this challenge, doing so at enterprise scale requires platforms capable of automatically analyzing data, modeling outcomes, and making contextual, reliable recommendations. Spindle AI was designed specifically to address this need.
The company’s platform uses neuro-symbolic AI, a technique that combines logical reasoning with neural networks, enabling the system to both learn from data and explain its conclusions. This allows business teams to simulate the impact of decisions such as pricing adjustments, go-to-market strategies, product packaging changes, and sales allocation shifts.
“We built Spindle AI to close the gap between the questions businesses want to ask and what their data systems can understand,” said Ryan Atallah, co-founder and CEO of Spindle AI. “Joining Agentforce allows us to bring our technology to a much wider audience and support the next era of reliable, autonomous enterprise systems.”
After the acquisition is completed, Spindle AI’s team will be integrated into Salesforce’s Agentforce division, where they will work on enhancing agent analytics, business forecasting, and continuous performance optimization across Agentforce 360.
“We’re not just acquiring a product; we’re adding expertise,” said Jayesh Govindarajan, EVP, Salesforce AI, Agentforce. “Spindle AI has proven knowledge in agent observability and multi-agent analytics, which are key to forecasting and measuring AI-driven business value.”
Salesforce emphasized that the goal is to create AI systems that are not only autonomous, but also explainable, measurable, and able to improve themselves over time.
To Summary:
- Salesforce has signed a deal to acquire Spindle AI, a company that specializes in agentic analytics (AI systems that analyze data and make decisions autonomously).
- The financial details of the acquisition have not been disclosed.
- The deal is expected to close in Salesforce’s fourth fiscal quarter of 2026, depending on final approvals.
- Spindle AI helps businesses:
- Analyze large and complex data quickly
- Create scenario-based models
- Forecast business outcomes (like revenue or sales performance)
- Make decisions faster and more accurately
- Spindle AI was founded by:
- Ryan Atallah, who previously founded ClearGraph (acquired by Tableau)
- Carson Kahn, founder and CTO of Volley ML, connected to JPMorgan’s In–Residence program
- Salesforce plans to integrate Spindle AI into Agentforce, the company’s AI platform for automating business operations.
- The acquisition aims to improve Agent Observability and Self-Improvement:
- Agent Observability: AI systems can monitor and explain their own decisions.
- Self-Improvement: AI systems learn and improve automatically over time.
- Salesforce leaders stated that the goal is not just to collect more data, but to ensure AI systems can understand, interpret, and use data effectively.
- Spindle AI uses neuro-symbolic AI, meaning it combines:
- Machine learning (to learn from data)
- Logical reasoning (to explain decisions clearly)
- Spindle AI’s platform helps businesses run simulations to understand the impact of decisions such as:
- Changing product pricing
- Adjusting go-to-market strategies
- Modifying sales distribution
- Tweaking product packaging and positioning
- After the acquisition, Spindle AI’s team will join Salesforce’s Agentforce division, focusing on:
- Advanced analytics
- ROI forecasting
- Continuous optimization of AI systems
- Salesforce says the acquisition will help build the next generation of enterprise AI systems that are:
- Reliable
- Transparent
- Able to improve themselves continuously
About the company
Salesforce is a global cloud-based software company known for being one of the world’s leading CRM (Customer Relationship Management) platforms. The company focuses on helping businesses bring their marketing, sales, service, commerce, data, and IT teams together on one integrated platform, so they can work more efficiently and deliver better customer experiences.
What Salesforce Offers
1. CRM & Customer 360 Platform
Salesforce provides a suite of cloud applications that help companies manage their relationships with customers. The Customer 360 platform connects all customer data across different functions so organizations have a single, unified view of each customer.
2. Core Cloud Products
- Sales Cloud: For managing sales processes and closing deals faster.
- Service Cloud: For customer support, case tracking, and service automation.
- Marketing Cloud: For running targeted marketing campaigns.
- Commerce Cloud: For managing e-commerce and digital shopping experiences.
- Slack: Collaboration platform for team communication.
- Tableau: Data visualization and analytics platform.
- MuleSoft: Integration platform for connecting apps and data.
- Data Cloud: Central customer data platform to unify and activate customer data.
3. AI and Automation
Salesforce integrates AI capabilities across its products to:
- Predict customer behavior
- Automate workflows
- Generate insights and recommendations
- Support digital agents and chatbots
4. Low-Code/No-Code App Development
Salesforce allows companies to build custom applications using minimal coding through its development platform. This helps businesses create solutions tailored to their unique needs.
Industries Served
Salesforce solutions are customized for many industries, including:
- Financial Services
- Healthcare and Life Sciences
- Retail and Consumer Goods
- Manufacturing
- Education
- Nonprofit Organizations
- Public Sector
- Media and Communications
Company Mission and Values
Salesforce focuses on creating a trusted, ethical, and inclusive digital environment. The company highlights several core values:
- Trust
- Customer Success
- Innovation
- Equality
- Sustainability
It also supports social responsibility initiatives, volunteering programs, skill development (Trailhead), and environmental sustainability.
Global and India Presence
Salesforce operates worldwide and has a strong and rapidly growing presence in India.
Key points for India:
- Salesforce is expanding operations across major Indian cities.
- The company supports job growth and digital transformation for Indian businesses.
- Special pricing and fast-track implementation packages are offered for Indian SMBs.
A study shows that the Salesforce ecosystem in India is expected to create over 1.8 million jobs and generate significant economic growth by 2028.
