
The Alliance for Automotive Innovation, representing major car manufacturers like General Motors, Toyota, and Volkswagen, opposes the potential merger between Cleveland-Cliffs (CLF) and US Steel (X). They argue that if this merger happens, it could lead to unfair pricing for vehicle steel, harming competition in the market. According to Reuters, the group’s CEO, John Bozzella, stated in a letter that such a deal would consolidate control over 65% to 90% of steel used in vehicles under one company.

This level of control could potentially limit options for carmakers and lead to higher prices for steel, impacting the overall cost of producing vehicles. Furthermore, the alliance emphasizes that this merger would result in one company controlling all the domestic electrical steel necessary for electric vehicle (EV) motors and EV production, essentially having a monopoly in this crucial segment. The group urges the Biden administration to oppose the merger and explore alternative solutions that would maintain a competitive market landscape. They stress that concentrating domestic steel production in a single entity should not be considered as a viable option.
Key Points:
- Opposition to Merger: The Alliance opposes the potential merger between Cleveland-Cliffs and US Steel.
- Concerns About Market Control: They express concern that the merger could result in a single company controlling a significant portion (65% to 90%) of the steel used in vehicles, leading to anti-competitive pricing.
- Impact on Electric Vehicle Production: They highlight that the merger would give the merged entity control over 100% of domestic electrical steel needed for electric vehicle motors and EV production, potentially creating a monopoly in this segment.
- Call for Alternatives: The Alliance urges the Biden administration to explore alternative solutions that would maintain a competitive market landscape and ensure fair pricing for vehicle steel.
- Emphasis on Competition: They stress that concentrating domestic steel production in a single company should not be considered as a viable option, emphasizing the importance of competition in the market.

About Cleveland-Cliffs
Cleveland-Cliffs is a fully integrated steel producer and a major player in the North American steel industry. Here are some key points about this remarkable company:
- Overview:
- Cleveland-Cliffs is the largest flat-rolled steel company in North America.
- They are also a leading supplier of automotive-grade steel.
- The company’s operations span from mined raw materials and ferrous scrap to primary steelmaking and downstream processes like finishing, stamping, tooling, and tubing.
- Vertical Integration:
- Cleveland-Cliffs stands out because of its self-sufficiency in raw materials for steel production.
- They cover the entire value chain, from mining iron ore to producing finished steel products.
- This integration ensures quality control and efficiency throughout the process.
- Sustainability Commitment:
- The company is dedicated to sustainability in steelmaking.
- They have already reduced carbon emissions by 25% and continue to focus on waste reduction and water conservation.
- Environmental stewardship is a core value, making them a leader in North American steelmaking.
- Recognition and Awards:
- Cleveland-Cliffs has received several prestigious awards from industry peers.
- Their commitment to excellence, safety, and ethical behavior has been acknowledged by the community.
- Fun Facts:
- Founded in 1847, they have a rich history.
- With 28,000 employees across operations in the U.S. and Canada, they are a significant force in the industry.
- They operate 56 facilities as of December 31, 2022.
- Research and Innovation:
- Cleveland-Cliffs continues to revolutionize steelmaking processes through research and innovation.
- Their commitment to progress ensures they stay at the forefront of the industry.
In summary, Cleveland-Cliffs is not just a steel company; it’s a powerhouse that shapes the future of steel production in North America.
About US Steel
Established in 1901, the United States Steel Corporation (US Steel) stands as a prominent figure in the steel industry. Its commitment to safety and the implementation of the customer-centric Best for All® strategy signal a dedicated effort towards securing a sustainable future for itself and its stakeholders. Through prioritizing innovation, the corporation caters to various sectors including automotive, construction, appliance, energy, containers, and packaging, offering premium steel products like the XG3® advanced high-strength steel. Additionally, it boasts competitively advantageous iron ore production and an annual raw steelmaking capability of 22.4 million net tons. Headquartered in Pittsburgh, Pennsylvania, US Steel operates world-class facilities across the United States and in Central Europe.
Summary
